What the challenge is about
namuk is a children’s outdoor clothing brand, born in the Swiss Alps. And we have one mission: We want to help children roam free and experience nature with all their senses. Today and tomorrow.
Did you know that, on average, children in Switzerland spend less than 90 minutes a day outside? This was revealed by our study last year. At the same time, topics such as mental health, screen time, exercise, and sleep quality are getting more and more attention.
We are launching the namuk Outdoor Challenge 2025, because we want to play our part and encourage children and families to spend more time outdoors and enjoy unforgettable experiences in nature in their everyday lives and leisure time.
How the challenge works
Order the poster online or pick it up at your nearest Transa store.
Poster for the Challenge
Don't have your free poster yet? Get it now on our website!
It’s packed with 100 exciting outdoor ideas to guide you and your family through the namuk Outdoor Challenge.
100 days, 100 outdoor adventures - whatever the weather! Get your poster, sign up, and set out on your adventure.
In this video, we explain how you can take part and what you have to do to win some great prizes.
Get inspired by our 100 ideas and discover amazing outdoor activities.
Have fun & wishing you lots of adventures ahead of you!
What you can win
At the end of the challenge, everyone who entered will have a chance to win one of several great prizes from our partners:
On the rails with SBB
Win 1x adult GA Travelcard (2nd class) and a Junior Travelcard per child worth CHF 4'055.-!
Experiences with Switzerland Tourism
- 1x CHF 500.- voucher for Swiss Youth Hostels
- 1x voucher for a weekend (incl. breakfast) for a family (2 adults, 1-3 children) on an adventure farm affiliated with Agrotourism Switzerland.
- 1x voucher for a family room stay at the Randolins Family Resort in St. Moritz for the summer season.
All the equipment you need by Transa
Win a CHF 2'000.- Transa voucher for travel & outdoor equipment for the whole family.
Adventures at Zurich Zoo
Win a night-time hike through the Lewa Savannah at Zurich Zoo, plus an overnight stay worth CHF 570.-.
Ready for adventure with namuk
Win a voucher for two namuk outdoor outfits worth a total of CHF 1'000.-!
Our partners
Important notes
Your safety is important to us:
- The namuk Outdoor Challenge 2025 is not a test of courage – The focus is firmly on fun and discovery.
- Safety always comes first – Every family is responsible for what they do on their adventures.
- Remember age and ability – Choose suitable activities and build up slowly from there.
- Never set off alone – It’s always safest to go off with friends or family.
- Use the right equipment – Make sure you have sturdy shoes, weatherproof clothing, and enough to drink. And always check your equipment (bikes, helmets, etc.) carefully.
Rules to follow:
- Stay on the paths – Especially in fields and meadows.
- Help protect nature – Just admire flowers instead of picking them.
- Respect the wildlife – Observe them from afar without making any noise; wild animals are very shy.
- Look after protected areas – Follow the local rules.
- Only light fires where permitted – Play it safe, and only light fires at the designated spots
- Don't leave any waste behind – Take everything home with you.
Perfectly equipped for spring
Discover now
Media
Want to find out more about the namuk Outdoor Challenge 2025? All information (media releases and images) can be found here: